BravoCon (NBCUniversal)
A career highlight: Being part of the core Marketing & Creative team that concepted and produced Bravo’s first-ever fan convention, a 3-day event in New York City in November 2019. The inaugural convention sold-out within minutes and brought together 85 Bravolebrities, nearly 10K fans, and 50+ live events and panels.
The inaugural convention was a smashing success that garnered over a 1.5B social impressions, over half a million views, and extremely positive fan sentiment. Now a biennial tentpole, the convention has continued to grow with each iteration.
Award recognition includes:
Gold – Event Marketer’s Experience Design & Technology Awards (2020) – Best Event Designed for Content
Best Event of the Decade – BizBash Event Style Awards (2020) – Best Conference More Than 5,000 Attendees
Press Highlights
In the lead up, I piloted Certified Bravoholics – a by-invitation Creator Advocacy program. My team invited 50 Creators (and self-identified Bravo fans) across pop culture, lifestyle, fashion, and food to an immersion day at our 30 Rock HQ. The experience gave Creators a peek behind-the-curtain with panels featuring programming execs, structured content-capture sessions with talent from several series, and an exclusive audience takeover of Watch What Happens Live. From there, our initiated Certified Bravoholics became key promotional partners for BravoCon.
Social Media Highlights
While supporting the larger team with broader BravoCon creative and programming ideation, my primary responsibility was developing and executing the social strategy for BravoCon coverage from our network and talent accounts. This involved scheduling an on-the-ground content capture team across three different venues down to the minute.
I also led partnerships with all of the major social platforms for on-site activations, like launching NBCUniversal’s first TikTok Trending Hashtag as a way to activate fans who couldn’t attend BravoCon in-person.
The hashtag had over 100K contributors during BravoCon weekend, with content on the hashtag receiving 553M views.
Partnered with Twitter on 5 custom emojis to encourage mentions and hashtag usage throughout BravoCon weekend – receiving 68K mentions.
Our talent green room also had a Twitter GIF Booth – generating GIFs with Talent for fans to use in their tweets. 80 of the 85 Bravolebs participated.
Built a custom mini Watch What Happens Live Clubhouse with our partners at Meta as a photo opportunity at the end of our BravoCon red carpet.
Talent, Press and Influencers posted over 370 pieces of content from within the Clubhouse. It also served as an interview space for Facebook Lives with talent.
I also collaborated closely with NBC Ad Sales to sell social integrations for clients like Pepsi and State Farm - producing, routing and posting over 50 sponsored posts throughout the weekend.
