Dexter: The Experience (Paramount+)

To celebrate the global launch of Dexter: Resurrection, our Paramount+ International Marketing & Creative team transformed a defunct nightclub in London’s Shoreditch into a 40-minute interactive experience through Dexter’s dark psyche, complete with voiceover from series star Michael C. Hall.

Dexter: The Experience received an astronomical 23K waitlist signups in the first 72 hours after announcing. The 6-day experience sold out within 5 minutes and generated over 582M earned impressions through Press and Creator partnerships. It received an impressive 4.9/5 rating from visitors who showed a 99% intent to watch the new series.

Award recognition includes:

  • Gold – ADWEEK Experiential Awards (2025) – Best International Experiential Activation

  • Gold – GEMA UK Awards (2025) – Best Press/Out-Of-Home

Press & Social Highlights

A screenshot of an article on Dexter: The Experience by The Hollywood Reporter
A screenshot of an article by The Daily Beast on Dexter: The Experience
A screenshot of an article about Paramount+ having to up the ticket allotment for Dexter: The Experience

Dexter: The Experience was announced across social media with an exclusive promo featuring Michael C. Hall. The video was published from the Paramount+ UK account in collaboration with Secret London’s 2.9M followers.

Announcement Post

A fan comments excitedly about getting Dexter: The Experience tickets

We invited influential Creators from the UK 🇬🇧, Canada 🇨🇦, Italy 🇮🇹, Brazil 🇧🇷, and Germany 🇩🇪 to a special preview night where they were able to capture a first look of the experience for their followers.

Italian Creator @anastasiaautore

UK Creator @theodonovanwalker

A fan comments positively about Dexter: The Experience
3 fans look at a mural for Dexter: The Experience in London
British YouTuber poses for a mug shot at Dexter: The Experience in London
German Influencer recreates a crime scene at Dexter: The Experience in London
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