Dexter: The Experience (Paramount+)
To celebrate the global launch of Dexter: Resurrection, our Paramount+ International Marketing & Creative team transformed a defunct nightclub in London’s Shoreditch into a 40-minute interactive experience through Dexter’s dark psyche, complete with voiceover from series star Michael C. Hall.
Dexter: The Experience received an astronomical 23K waitlist signups in the first 72 hours after announcing. The 6-day experience sold out within 5 minutes and generated over 582M earned impressions through Press and Creator partnerships. It received an impressive 4.9/5 rating from visitors who showed a 99% intent to watch the new series.
Award recognition includes:
Gold – ADWEEK Experiential Awards (2025) – Best International Experiential Activation
Gold – GEMA UK Awards (2025) – Best Press/Out-Of-Home
Press & Social Highlights
Dexter: The Experience was announced across social media with an exclusive promo featuring Michael C. Hall. The video was published from the Paramount+ UK account in collaboration with Secret London’s 2.9M followers.
We invited influential Creators from the UK 🇬🇧, Canada 🇨🇦, Italy 🇮🇹, Brazil 🇧🇷, and Germany 🇩🇪 to a special preview night where they were able to capture a first look of the experience for their followers.
Italian Creator @anastasiaautore
UK Creator @theodonovanwalker
