Social Media Strategy, Storytelling
& Support for Brands
You may have found me because you’re looking for an expert Social Media Strategist to help your brand break through the noise with culturally-relevant, algorithm-optimized content.
Or, maybe, you're looking for someone who can jump in as a senior, fractional extension of your team to quickly modernize your operations and identify smarter, more efficient ways of working.
Whatever brought you here, I’m excited to meet. I bring over a decade of experience leading and growing some of the biggest entertainment and lifestyle brands on social, including Bravo, E!, and Paramount+ International.
My favorite part about working in social media is its constant evolution. New platforms, new formats, new trends keep the work dynamic. I’m energized by how it pushes me to stay curious, experimental and ahead of culture.
Today, I support brands of all industries and sizes evaluate and revamp their social presence with an optimized strategy designed to meet real business goals.
👋 Nice to meet you! I’m Christie.
My approach: I bring a collaborative and pragmatic style that blends creative intuition with strategic optimization. My work keeps human judgment and cultural fluency at the core while leveraging emerging AI tools to accelerate workflows, sharpen insights, and improve performance.
AWARD-WINNING CAMPAIGNS
Dexter: The Experience
To celebrate the global launch of Dexter: Resurrection, my Paramount+ team transformed a defunct nightclub in London into a 40-minute interactive experience through Dexter’s dark psyche – complete with narration by Michael C. Hall.
Dexter: Original Sin Landmark Stunt
Using a mix of IRL and Faux OOH CGI tactics, my Paramount+ team created a viral stunt for the premiere of Dexter: Original Sin that had iconic landmarks across the world all wrapped up. Recipient of Gold in two separate categories at the 2025 GEMA Awards.
BravoCon
Part of the core team that produced the first-ever BravoCon – a three-day convention for over 9,000 Bravo fans featuring 85 Bravolebs and 50+ live events and panels. Now a biennial affair, the inaugural event garnered over 1.5B social impressions.
Kountdown to the Kardashians Finale
My E! team gave KUWTK fans a social sendoff with a multi-platform campaign full of talent exclusives, giveaways and even a pandemic-friendly drive-in screening. The campaign generated 285M impressions and 98M views.
“Christie is the perfect mix between thoughtful leader and powerhouse creative. She always pushed us to strive for first-to-market opportunities and championed the growth for members of our team. She has been the #1 factor in making my professional social media dreams come true!”